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Innovation is not just for urban cities. Second and third-tier markets are finding ways to identify and organize their innovation assets and create places where creative and digital talent thrive. As a result of COVID, employers are more willing to de-centralize their workforce and look at non-urban markets as unique, accessible places for creativity, invention and growth.
 
https://www.gainesvilletimes.com/news/growth-development/gainesville-renaissance-breaking-ground-soon-on-fourth-side-of-the-square/
https://www.mainstreet.org/howwecanhelp/hartbeat?fbclid=IwAR0e01hEx8RH5-7g5P08uCn2oMsH17IH6BPeHrq-lZmWVY4wYMtu2vgHXAo
Foundation Project Impacts
299 New Downtown Businesses
1728 New Jobs Downtown
$147 Million in Private Investments
8 Cultural Facilities
288 Downtown Housing Units
157 Hotel Units Downtown
1,352,805 Redevelopment Floor Area sf
200,267 New Construction sf